PRE-REGISTRATION and PRE-PAYMENT is required; Space is limited.
Learn from an experts and top social media influencer so you can improve the ROI of your organization’s social media strategies. 65% percent of new hires are sourced through social media, and recruiting is only one small part of how organizations and individuals are leveraging social media to share their stories and connect with an audience. Yet harnessing this powerful business tool requires planning, preparation and resources.
This workshop will help you:
- Develop a social media plan in support of your organization’s HR mission that reaches your intended audience and supports your organization’s business objectives
- Attract and hire the most talented employees with cutting-edge technology and best practices
- Foster engaged employees who share your organization’s stories through meaningful content
- Understand, navigate and account for the legal and policy ramifications of social media in the workplace
- Grow professionally by through meaningful participating at the right level in the right HR groups and communities
CONTINUING EDUCATION: Submitted to SHRM for 6 PDCs towards the SHRM-CP and SHRM-SCP. Submitted to HR Certification Institute for 6 hours of HR (General) credit towards PHR and SPHR recertification requirements.
ABOUT THE PRESENTERS: In his role as the Director of Social Engagement for SHRM, ANDREW MORTON provides strategic leadership and direction for all of SHRM’s social media and influencer engagement efforts. He also works closely with SHRM chapters and state councils across the country, providing them assistance and social media training. Prior to joining SHRM in 2014, Andrew served as Digital Account Manager for Purple Strategies, a leading communications firm headquartered in Alexandria, Virginia managing several Fortune 500 brand and advocacy campaigns.
JESSICA MILLER-MERRELL, SHRM-SCP, SPHR is the Founder & Chief Innovation Officer of Workology.com. An HR and recruiting process and optimization consultant and a published author of Tweet This! and The HR Technology Field Guide, Jessica has been listed as the 7th most powerful woman on Twitter and recognized by Forbes as a top 50 social media power user.
LOCATION AND PARKING: CLICK HERE for a map link. 2190 North Loop West is NOT located on the feeder for the North Loop. You must turn onto EAST TC Jester and travel North approx 2 blocks to “Entrance 5” of the office park named “The Preserve”. Turn Right at Entrance 5 and look for the second garage marked Building 2190 for parking. Registered attendees will receive an email confirmation with driving directions at least 24 hours prior to the start of the workshop.
PAYMENTS AND TERMS
- HR Houston Member: $330
- Non-Member: $380
PRE-REGISTRATION AND PRE-PAYMENT IS REQUIRED. WE ARE UNABLE TO ACCOMMODATE WALK-INS OR PAYMENT AT THE DOOR.
Cancellations may be made with a full refund up to 5 business days prior to the workshop. Individuals who register and neither cancel nor attend are not eligible for refund or rescheduling. Substitutions may be made at any time; however, substitutions may incur an additional fee due to differences in the member type, e.g., substituting a non-member for a member registration.
If you have any questions about this course, please contact HR Houston at 713.426.2646 or email firstname.lastname@example.org.